Well before Action Wake Park was even a thought, there was Action Water Sports. Founded in 1990, Action Water Sports began in Zeeland, MI with one focus—provide unparalleled customer service to the boating community. Staying true to this founding principal turned quite rewarding. After outgrowing the Zeeland location, Action moved to a larger building in Holland and then once more to our current location in Hudsonville in 2002. Our growth couldn't be contained to just West Michigan and eventually we opened our Traverse City location in 2003, Fenton location in 2008 and Central Florida location in 2018, making AWS the largest MasterCraft dealer in the nation. With nearly 30 years of experience, our team has continued to expand and evolve with the industry, but our founding principles of providing the best products and customer service for our customers have not.